advertising cost


advertising cost
рекл. затраты [расходы\] на рекламу [рекламную кампанию\], рекламные издержки [расходы\] (затраты на организацию и проведение рекламной кампании)
Syn:
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising cost" в других словарях:

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Cost Per Engagement — (CPE) is an online advertising pricing structure introduced into the market in 2008. [ [http://www.techcrunch.com/2008/07/09/videoegg launches new video ad units maybe youtube should pay attention TechCrunch] , TechCrunch (2008 7 9)] Differing… …   Wikipedia

  • Cost per conversion — is an advertising and marketing term, describing the cost of acquiring a customer, typically calculated by dividing the total cost of an advertising campaign by the number of conversions. The definition of conversion varies depending upon the… …   Wikipedia

  • cost per thousand — ˌcost per ˈthousand noun costs per thousand PLURALFORM [countable, uncountable] MARKETING used to talk about how much a particular form of advertising costs to reach one thousand viewers, readers etc: • Costs per thousand vary sharply by station …   Financial and business terms

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Cost per click — (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.ee also* Ad serving * Click through rate (CTR) * Compensation methods *… …   Wikipedia

  • Cost per acquisition — is a method of advertising whereby the advertiser only pays when an advert delivers an acquisition. Moreover, CPA is very effective for an advertiser to pay because they only pay when the advertising has met its purpose. The publisher relies on… …   Wikipedia

  • Cost management — is the process whereby companies use cost accounting to report or control the various costs of doing business.The term cost management is widely used in business today. Unfortunately cost management has no uniform definition. Cost management… …   Wikipedia

  • cost a packet — cost/pay/make a packet UK INFORMAL ► to cost, pay, or earn a lot of money: »The advertising campaign must have cost them a packet. »He dropped out of university but now he s making a packet in banking. Main Entry: ↑packet …   Financial and business terms

  • cost/pay/make a packet — UK INFORMAL ► to cost, pay, or earn a lot of money: »The advertising campaign must have cost them a packet. »He dropped out of university but now he s making a packet in banking. Main Entry: ↑packet …   Financial and business terms

  • cost per lead — UK US noun [U or C] (ABBREVIATION CPL) ► COMMERCE, E COMMERCE, MARKETING the amount of money that a company pays each time the name and contact details of a possible customer for its products or services is provided to it, for example, when a… …   Financial and business terms

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